The Glade Lady
Ahh the Glade Lady in those commercials. I know you've seen them.
Friends are coming over and she wants her house to smell nice, so she pulls out a Glade candle. But oh, her friends mustn't know she uses Glade candles rather than overpriced candles from Bath and Body Works, White Barn Candles, those Yankee Candles, or whatever overpriced Candles of the week those upper-middle class wannabe's crowds tell them to buy. So she pulls of the label and throws it away, but it sticks to her LBD without her knowing. It's a nice LBD by the way, she's wearing pearls with it, it appears to be before 5pm. Her friends ring the doorbell, she lets them in. Her very casually dressed sweaters n' dockers clad friends. They enjoy the smell and ask if she baked, (I remember the older version where she used the candle to disguise the fact that she was serving a pre-cooked purchased pie), this time she says no it's a candle...from france. But then one of her friends sees the sticker and says, "Haven't you ever heard of Glah-day".
Then there's the one where she's in her tub at home and a friend calls and she says she's at the spa with some wonderful spa fragrance blissing her out, and then her husband knocks on the door and her friend asks, who's that and she says, "my aromatherapist"
Don't forget the suburban Yoga one. What's suburban yoga? That's Yoga for women who aren't really interested in the spiritual aspects, just in bonding with their friends, wearing cute yoga wear, using it as excercise so they can still fit in their size 6's, and basically doing yoga as a status symbol.
Well at least Glade lady is doing the class at home. Her house smells nice and her friends ask what it is and she says it's a boutique fragrance that helps her plug in to her karma. and one of her friends says, "Yeah, Glade plug in"
The Glade lady symbolizes one of the things that's wrong with America. A heavy focus on appearing affluent even when you're not. Glade lady can't admit she uses glade, that would be declasse, just like people like her don't like admitting they shop at Target and would die before shopping at JC Penny or worse, Sears. (Which led to other people inventing the Tar-zhay thing to make fun of them). Ladies like her can't comparison shop for hair care and get a cheap blowout from some nice lady who's been doing hair for years, they always go to the overpriced pretentious "salon" that the other desperate housewife cougar wannabe's go to. Glade lady does yoga and pilates and says she goes to spas because she wants to appear more affluent than she is.
Bleah.
Glade lady should say, "Like my candle, it's glade, smells great doesn't it, only $2.99. Do you really want to spend money in those pretentious candle shops in the mall in these economic times?" "Like my dress? Got it at JC Penny on sale, $49 bucks. Pearls, K-Mart. pretty aren't they. Makeup? Walgreens. And that aint no miracle $20 mascara I'm wearing, I've got fake lashes, look great don't they. $2.99 Andrealash #33's. Where's the big SUV? We sold it, because it was stupid for us to buy it in the first place, we only got 1 kid and we never go off road. We're selling this big 2500 square foot MChouse in this subdivision and moving back to the city, no more wasting time and money on long commutes."
Like that will happen.
Oh, by the way, the name of the pretty redheaded glade lady actress is Dori Kelly
Friends are coming over and she wants her house to smell nice, so she pulls out a Glade candle. But oh, her friends mustn't know she uses Glade candles rather than overpriced candles from Bath and Body Works, White Barn Candles, those Yankee Candles, or whatever overpriced Candles of the week those upper-middle class wannabe's crowds tell them to buy. So she pulls of the label and throws it away, but it sticks to her LBD without her knowing. It's a nice LBD by the way, she's wearing pearls with it, it appears to be before 5pm. Her friends ring the doorbell, she lets them in. Her very casually dressed sweaters n' dockers clad friends. They enjoy the smell and ask if she baked, (I remember the older version where she used the candle to disguise the fact that she was serving a pre-cooked purchased pie), this time she says no it's a candle...from france. But then one of her friends sees the sticker and says, "Haven't you ever heard of Glah-day".
Then there's the one where she's in her tub at home and a friend calls and she says she's at the spa with some wonderful spa fragrance blissing her out, and then her husband knocks on the door and her friend asks, who's that and she says, "my aromatherapist"
Don't forget the suburban Yoga one. What's suburban yoga? That's Yoga for women who aren't really interested in the spiritual aspects, just in bonding with their friends, wearing cute yoga wear, using it as excercise so they can still fit in their size 6's, and basically doing yoga as a status symbol.
Well at least Glade lady is doing the class at home. Her house smells nice and her friends ask what it is and she says it's a boutique fragrance that helps her plug in to her karma. and one of her friends says, "Yeah, Glade plug in"
The Glade lady symbolizes one of the things that's wrong with America. A heavy focus on appearing affluent even when you're not. Glade lady can't admit she uses glade, that would be declasse, just like people like her don't like admitting they shop at Target and would die before shopping at JC Penny or worse, Sears. (Which led to other people inventing the Tar-zhay thing to make fun of them). Ladies like her can't comparison shop for hair care and get a cheap blowout from some nice lady who's been doing hair for years, they always go to the overpriced pretentious "salon" that the other desperate housewife cougar wannabe's go to. Glade lady does yoga and pilates and says she goes to spas because she wants to appear more affluent than she is.
Bleah.
Glade lady should say, "Like my candle, it's glade, smells great doesn't it, only $2.99. Do you really want to spend money in those pretentious candle shops in the mall in these economic times?" "Like my dress? Got it at JC Penny on sale, $49 bucks. Pearls, K-Mart. pretty aren't they. Makeup? Walgreens. And that aint no miracle $20 mascara I'm wearing, I've got fake lashes, look great don't they. $2.99 Andrealash #33's. Where's the big SUV? We sold it, because it was stupid for us to buy it in the first place, we only got 1 kid and we never go off road. We're selling this big 2500 square foot MChouse in this subdivision and moving back to the city, no more wasting time and money on long commutes."
Like that will happen.
Oh, by the way, the name of the pretty redheaded glade lady actress is Dori Kelly
Labels: commercialism, glade lady.
posted by Veronica Moonlit at 12:24 AM
2 Comments:
Is it reverse psychology they are using? The Glade lady should be miffed that her friends are making fun of her in the ads! What a way to sell the product. We don't even buy Glade, we buy Airwick oils, that's how cheap we are here.
From your post http://www.myhusbandbetty.com/community/showpost.php?p=182602&postcount=811
I am making an inevitable comment on your inevitable blog!
I haven't seen the ads but I know so well the must-appear-wealthy phenomenon. It makes me sad, and you're right, it is one of the things wrong with America today.
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